Rather than cramming a bunch of elements together-like multiple fonts, colors and shapes-minimal logos avoid frills and extras.
In other words, our attention spans are getting shorter and shorter. Nonstop emails, notifications, popups, and an always-online mentality mean that your audience only has so much energy and time to read and retain new information before the next urgent thing takes away their concentration. Part of the reason is that we’re now in an age of information bombardment. However, the trend is no longer about complexity instead, consumers and smartphone users want simplicity. Logos used to be complex some were incredibly complicated and nuanced, and their creators were proud of the many hidden meanings contained in them.
